A PR and Digital Marketing Approach
Shouldn’t your marketing solution come from a firm that can push your brand from every angle?
Your Brand is our Passion. Your Success is our Strategy.
Our integrated approach was born out of realization that, in order for brands to gain a competitive advantage they need to create cross-channel experiences for consumers.
by Craig CapronJuly 29, 2015
In a follow up to a post I wrote nearly two years ago, we’ll dig deeper into Taco Bell’s overall content marketing and media strategy, and how it evolved from their “ahead of the curve” approach to a social media strategy. I’ve previously written about Taco Bell’s social media strategy, and how it was, and […]
by lotus823July 23, 2015
Contrary to popular thought, millennials are welcoming brand content with open arms. Havas Worldwide recently conducted a study to determine how brands play a role in the lives of multiple generations. Focusing on young consumers from the ages 16 and older, 60 percent of respondents stated that the online creative content developed by brands is […]
by Beth GardJuly 9, 2015
Last week, the lotus823 team had the opportunity to donate our time at The FoodBank of Monmouth and Ocean Counties, and we are already planning our next trip! During our tour, we learned that the FoodBank distributes more than 10 million meals annually through a network of over 300 feeding programs. And, with a donation […]