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  • by Caitlin Imbimbo

    July 26, 2016

    4 Proven Marketing Tips for Consumer Electronics Brands

    In today’s world, consumer products have quickly become smart, digital, or cloud-based. The Internet’s shift to a global marketplace has made gaining traction for growing tech brands harder than ever before. There are, of course, tried and true marketing tactics for consumer electronics products, including experiential marketing and attending the world’s largest consumer electronics show, […]

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  • by Vicki Marziale

    July 22, 2016

    Marketers Catch Pokémon Fever

    Over the past two weeks Pokémon has taken the world (and the lotus823 office) by storm. No, it’s not 1998 and no we’re not playing Gameboy! I’m talking about Pokémon GO, a new augmented reality game launched earlier this month. The game has Pokémon trainers around the world hooked and is racking up record-breaking returns […]

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  • by Erica Bonavitacola

    July 21, 2016

    Marketing Insights into the Fast-Growing Smart Home Industry

    There’s no denying that the smart home industry is booming! From refrigerators that can communicate ketchup shortages to garbage cans that directly sync to iPhones, countless Americans are now living in connected homes. Ironically enough, while the technology landscape is rapidly changing in time with the smart home movement, marketing professionals are evoking traditional tactics […]

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We are lotus823

lotus823 is an integrated marketing communications agency that combines creative genius, smart thinking and analytical acumen to increase brand visibility both online and offline.

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