A PR and Digital Marketing Approach

Shouldn’t your marketing solution come from a firm that can push your brand from every angle?

Your Brand is our Passion. Your Success is our Strategy.

Our integrated approach was born out of realization that, in order for brands to gain a competitive advantage they need to create cross-channel experiences for consumers.

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  • by Heather Hewit

    November 13, 2014

    PR 101: Tricks of the Trade You Don’t Learn in School

    I’ve said it once and I’ll say it again: for the most part, the things I do on a daily basis as a public relations professional I was never taught in college. Sure, I mastered AP style and press releases in school, but most of the tactical components of public relations are learned through hands-on […]

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  • by Jessica Guida

    November 11, 2014

    #lotuslocal – Google My Business Overview

    If you’ve already heard of Google Places and Google+ Local, then you’ll be happy to know that you’re already somewhat in the know about Google My Business. But, as with any change that Google makes, it is never just a name change. Let’s go through the difference between Google My Business, Google Places for Business, […]

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  • by lotus823

    October 31, 2014

    What Exactly Is Integrated Marketing?

    With the business industry changing regularly, clients are in need of connecting with agencies that are able to adapt to changes and can integrate all available services. Being an integrated marketer means knowing the importance of using strategies such as public relations, social media, and content marketing are the keys to successfully achieving a client’s ultimate goal. The […]

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We are lotus823

lotus823 is a New-Jersey-based Public Relations and Digital Marketing Agency that combines creative genius, smart thinking and analytical acumen to increase brand visibility both online and offline.