A PR and Digital Marketing Approach
Shouldn’t your marketing solution come from a firm that can push your brand from every angle?
Your Brand is our Passion. Your Success is our Strategy.
Our integrated approach was born out of realization that, in order for brands to gain a competitive advantage they need to create cross-channel experiences for consumers.
by Craig CapronMarch 26, 2015
Public Relations and SEO are two very different practices with very different methods and tactics, but when used together will deliver results that can’t be beat. On the surface, public relations and SEO are very different. PR’s are hustlers, wordsmiths, and master communicators. SEO’s are technicians, tinkerers, and problem solvers. In the past, I’ve written […]
by Nicole CobuzioMarch 23, 2015
Influencer marketing, or aligning with influential people to generate brand awareness, can be a valuable tactic if leveraged properly. While the term can imply a number of practices, there are certain steps you should always take no matter what type of campaign you are executing. Here at lotus823, we often recommend that influencer marketing be […]
by Beth GardMarch 18, 2015
Throughout my public relations career, I’ve had the opportunity to attend numerous trade shows and conferences with my clients. Most recently, I was in Las Vegas for the Digital Signage Expo (DSE) – my first time at this show. After returning home, I got to thinking…. every PR pro is looking for the best way […]