Starting a business in today’s world of convergent media can seem like an impossible thing to do. It’s very difficult for CEO’s to find an innovative way to optimize their online strategy in a market full of competitors that have a virtual global outreach.
In an article written by David Hernandez, managing partner of lotus823, he discusses the ways in which you could best combine search engine marketing methods, social media techniques and traditional public relations campaigns for a successful integrated marketing strategy that will increase your virtual brand!
Check out the article in “The Great Business Project” magazine, here:
Tags: integrated marketing strategies, integrated marketing strategy, lotus823, public relations strategies, public relations strategy, search engine marketing strategies, search engine marketing strategy, social media strategies, social media strategy