As we all know, the world of business has quickly moved away from the concept of traditional public relations. Gone are the days where you would simply send a press release partnered with an open bar event. lotus823, at the forefront of such change, created its innovative integrated marketing approach to bring client brands to bloom. But we’re not the only ones out there breaking the traditional mold…

It’s not only public relations and search engine marketing companies that have to adjust to the ever-evolving world of viral promotion, it’s also entrepreneurs that need to get on the bandwagon when looking to endorse new products. So, what’s the perfect hub for announcing fresh-off-the-press product news? If you ask us, it’s Launch.it!

“If it’s new, it’s here first.”™

At lotus823, we are thrilled to announce our agency partnership with Launch.it! Check out the super cool product launch platform, here: http://launch.it/

The folks at Launch.it believe that all new products and services should be easy to find, discover and share. Thus, they strive to bring you the latest news on innovative brands without the gatekeeping of the complicated mass media all while providing a platform designed to discover and engage new products and services from the moment they are introduced! Sounds pretty fascinating, doesn’t it?

Launch.it is creating the largest searchable database of all things new. Will your product be leading the pack? Show the world what you’ve got by launching your story at https://newpr.launch.it/register/admin, today!

Remember, “The power of unlocking “the new” can quite possibly change the world.”

By Alecia Shaver. As the Senior SEM/SEO Account Executive at lotus823, Alecia manages the agency’s integrated marketing and SEM/SEO initiatives for a variety of lifestyle, luxury and consumer electronic clients. Alecia helps clients achieve their goals by blending creativity and hard work, providing support through optimized content creation, blog management, website SEO, social media optimization (SMO), and development of creative marketing and giveaway strategies. Out of the office, you can find Alecia masterminding crazy recipes in the kitchen, laughing hysterically with family and friends, and snuggling her two pups, Ginger and Freddy, while curled up with a good book. Follow Alecia on Twitter at @lotus823_Alecia. Read other posts by Alecia Shaver.

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