RCA selects integrated marketing company, lotus823, to provide social media marketing for the brand’s Facebook, Twitter, Pinterest, Instagram, LinkedIn and Google+ accounts
lotus823, an integrated marketing agency with offices in N.J. and FL, has added iconic electronics brand RCA to its growing client roster. lotus823 will implement monthly social media services as part of a year-long strategy to improve RCA’s online brand visibility, social media presence, and increase social media engagement among relevant fans and followers.
RCA is one of the most recognized names in the electronics industry, delivering innovative and reliable technology that has been entertaining families for more than 90 years. Consumers throughout the world depend on the RCA brand to provide products and services that feature the latest technology and design, are easy to use, and deliver the highest value and longevity.
“It’s always a thrill to work with a company like RCA that has such a rich history in the electronics industry,” said David Hernandez, managing partner of lotus823. “By combining their iconic brand with our robust social media services and strategic approach, we will help them connect and engage with their consumers in a new way, strengthening brand recognition and building loyalty among consumers old and new. We look forward to working with them.”
lotus823 was founded in 2010 as a full-service integrated marketing company. Combining creative genius, smart thinking and analytical acumen, the executive team at lotus823 developed a new communications model using a cross-platform approach to create an immersive experience for brands and their publics. By building powerful connections across multiple channels, lotus823 delivers engaging business solutions with measurable results.
lotus823’s work in the digital space was most recently recognized for its use of search engine optimization techniques when the integrated marketing agency was named a finalist for “Best Use of SEO” in PR Daily’s inaugural Digital PR & Social Media Awards.
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