How to Utilize AI in Public Relations
How can I help you today? There’s no mistaking ChatGPT’s signature greeting as it awaits its task. So, how do we use it smartly and safely? What if I were to tell you that this entire article was written solely using AI? Would you be surprised, upset, intrigued? It’s...
5 Key Ways AI Will Impact Public Relations As We Know It
AI is evolving quickly. Naturally there is some fear and trepidation in the PR and marketing world of both the unknown and the very real impact it will continue to have as it evolves. However, there are some real opportunities for us, as PR professionals, to harness...
Start Close In
In this episode… Mike McFadden, President of eAccountable, provides the motivation we all need to just get started in this episode of There’s Always a Lyric, hosted by David Hernandez. “Start with the first thing close in, the step you don't want to take.” Episode...
3 Strategies to Implement When Launching Your Consumer Brand
So, you’ve dotted your i’s and crossed your t’s in getting your consumer brand ready to roll. Now, how do you get the word out there? Here are three marketing strategies to consider in order to start gaining visibility and brand recognition. 1. Social media. It should...
December Highlights: Digital Marketing & Industry News
As the year ends and the festive ambiance fills the air, December introduces a whirlwind of excitement in the realm of digital marketing. Amid the holiday cheer, this month witnessed spirited shifts in the industry, unveiling new data insights, platform updates, and...
Q4 2023 Consumer Report: Holiday Shopping Trends
'Twas the weeks before the holidays, when we heard from Jungle Scout, “Who was buying what?” We just had to find out. Popular products and spending were reported with care, With a glance into the New Year, and time to prepare. Consumers keep shopping for...
Breaking Down the Best Marketing Campaigns in 2023
This year, we witnessed a surge of innovative and impactful campaigns that captivated audiences worldwide. From unexpected collaborations to cutting-edge AI integration, brands demonstrated their prowess in connecting with consumers on a deeper level. Let's unravel...