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Is PR Dead? Our Team Investigates

Is PR Dead? Our Team Investigates

Ok, don't freak out. PR isn’t dead (we have the awards to prove it), but a strict media-relations strategy is not as effective as it once was. Relying solely on media gatekeepers to disseminate your message and reach your audiences is becoming a thing of the past....

March Digital Marketing News Roundup

Spring has finally arrived and it was a jam-packed month here at lotus823! As the outside world was in full bloom our team was sharing tips for how you can bring your marketing campaigns to bloom through integrated strategies. Read on to catch up on everything you...

Photography 101 for Social Media Marketers

“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only have 140 characters to convey a brand’s message, using photos can really help tell the story. Eye-catching and...

The Mad World of the International Home + Housewares Show

In the world of Housewares, March Madness is about more than basketball. It’s about the countdown to Chicago. The race against time that has as much to do with product samples and press booth appointments as it does about dinner reservations and making sure your...

Why You Need an Integrated Marketing Strategy

Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....

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