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Photography 101 for Social Media Marketers

“A picture is worth a thousand words.” We’ve all heard this iconic idiom, but it really rings true for those of us that work in social media. When you only have 140 characters to convey a brand’s message, using photos can really help tell the story. Eye-catching and...

The Mad World of the International Home + Housewares Show

In the world of Housewares, March Madness is about more than basketball. It’s about the countdown to Chicago. The race against time that has as much to do with product samples and press booth appointments as it does about dinner reservations and making sure your...

Why You Need an Integrated Marketing Strategy

Looking to boost awareness for your brand, but not sure where to begin? Do you need a public relations strategy? Do you need to start utilizing social media? Guess what – you need both, and here’s why. First, your brand needs to establish a brand identity and voice....

Social Media Influencers We Love

At lotus823, social media isn’t just a job – it’s a lifestyle. Social media has bridged the gap between the A-list folks and the every day people (us). It has made the average person into a celebrity. Pretty cool if you think about it! From Facebook to Snapchat to...

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