The Integrated Marketing Specialist’s Personality Profile

I’m a people person. How cliché, I know, as I’m on the PR team. But, really, I am. I enjoy talking; I enjoy listening; I enjoy learning about people and how and why they operate as they do.

One of my favorite personality tests is the Briggs-Myers Type Indicator test, a “psychometric questionnaire designed to measure psychological preferences in how people perceive the world and make decisions.”

For years, I’ve been an INFJ, deemed the “Protector”, the “Counselor”, though I only seem to have a strong preference for “feeling”.


integrated marketingMany folks in the HR field use the Briggs-Myers Type Indicator test in their hiring practices; many candidates use it to shed light on their strengths and weaknesses and the implications of these in the workplace. And, some of us simply take it for kicks.

What does being an INFJ say about me?

“INFJs are conscientious and value-driven. They seek meaning in relationships, ideas, and events, with an eye toward better understanding of themselves and others. Using their intuitive skills, they develop a clear and confident vision, which they then set out to execute, aiming to better the lives of others.”

“They know things intuitively, without being able to pinpoint why . . . INFJs put a tremendous amount of faith into their instincts and intuitions. This is something of a conflict between the inner and outer worlds . . . we may see some signs of disarray in an otherwise orderly tendency, such as a consistently messy desk.” * 

“INFJs are masters of written communication, with a distinctively smooth and warm language. In addition, the sensitivity of INFJs allows them to connect to others quite easily. Their easy and pleasant communication can often mislead bystanders, who might think that the INFJ is actually an extrovert.” * 

“In the workplace, the INFJ usually shows up in areas where they can be creative and somewhat independent. They have a natural affinity for art, and many excel in the sciences, where they make use of their intuition. INFJs can also be found in service-oriented professions.” * 

Based on these characteristics, it does seem quite natural for an individual like myself to choose a career like integrated marketing which allows me to be creative and independent at times, while still working closely with people and building relationships.

I came to wonder how similar the loti’s results would be. Would the members of the SEO and social media teams all have similar results? Would the same hold true for the PR team? And, where would I fall in relation to the teams being the only one who plays for the PR and social media teams?

The loti – Teamwork is Dreamwork

pr team

Us loti are all over the board. What does this tell me? A powerful team relies not only on skill set and expertise, but also on having a balance of personalities and strengths in the right seats on the bus.

Our current team is a dynamic powerhouse that inspires each other, in both personal and professional iterations, to perform at our very bests. We wouldn’t be where we are today if we all wore, or tried to wear, the exact same hat.

Want to learn more about your team? There’s a plethora of resources out there. Here’s the test we took: 

Have you taken a particularly insightful personality test? Tell us about it below.

By Heather Hewit. Senior Account Executive

Heather Hewit is a passionate public relations professional with a successful track record of managing award-winning integrated, social media, and public relations accounts in the consumer electronics, toy, AV, healthcare, and lifestyle fields.


Heather joined lotus823 in 2011 where she currently acts as a Senior Account Executive, providing counsel and leadership to both brands in these spaces and the lotus823 team. Her creative approach and a zest for success allow her to create and execute integrated strategies that exceed client expectations.

Heather’s knack for relationship-building with trade and mainstream media consistently leads to top-notch placements, such as CNET, USA Today, Parents, SELF, Men's Fitness, CNBC, TechCrunch, Engadget, Wired, Digital Trends, PCMag, and more.
 Her way with words and ability to quickly immerse herself in new industries is evidenced through the continuous publication of her clients’ bylines in a variety of sectors, such as digital signage and quick service restaurants, as well as a multitude of media placements in healthcare trade verticals, including ophthalmology, veterinary, pediatrics, and more.

Her leadership, tactical execution, and results-oriented nature at lotus823 has led to her accounts’ wins of a 2015 PRSA NJ Pyramid Award in Media Relations, a 2014 Ragan’s PR Daily Awards Honorable Mention in Product/Service Launch, a 2014 PRSA NJ Pyramid Awards Honorable Mention for PR on a Shoestring, and a 2013 PR Daily’s Social Media Awards Honorable Mention for Best Event Promotion.

Prior to joining lotus823, Heather worked in nonprofit communications, editorial, and graphic design, and lived, travelled, and worked throughout Europe. She received her BA in Communications from Marist College, where she graduated Magna Cum Laude with Honors in Liberal Studies and completed the prestigious Honors Program, a feat accomplished by only 31 students in her graduating class.

While Heather considers consumer technology to be her PR niche, she offers a diverse portfolio of expertise and thrives on new challenges. She also loves yoga, ballet, flowers, and cheese.

Read other posts by Heather Hewit


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We are lotus823

We are lotus823

lotus823 is an integrated marketing communications agency that combines creative genius, smart thinking and analytical acumen to increase brand visibility both online and offline.

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