We are thrilled to announce that Christine Rochelle has been promoted to Director of Digital Marketing & Operations. Congratulations, Christine!
In her new position, Christine will lead the digital marketing strategy efforts across all client teams, defining the strategic framework of a client plan by utilizing content, social media, and SEO tactics. Christine’s strengths in project management, scope management, risk management, and team management make her a great fit for this role.
“This promotion was a natural move for Christine, whose digital marketing expertise positions her as a thought leader in the industry and an asset to lotus823,” stated David Hernandez, Co-founder and Managing Partner at lotus823. “Since joining our team, she has played a huge part in the growth of our agency. We’re excited for her to take on this new role and continue leading us on the path to success.”
Under Christine’s direction, lotus823 developed and executed a content marketing strategy largely driven by our company blog, “The lotus Position.” As a result, we were awarded the Public Relations Society of America’s (PRSA) Bronze Anvil Award.
Christine is a national conference speaker who has presented on SEO, social media, and content strategies at numerous marketing events throughout the U.S. and Canada. She often guest blogs for marketing and business communities such as Get Busy Media, Driving Sales, and AG Salesworks.
Prior to lotus823, Christine worked for Star Magazine, HRP, MTV.com, LifeStyler, Eatontown Patch and AOL.com. Her numerous projects have been featured in The New York Post, Crushable, Wanderlust & Lipstick, and Daily Single.