#ThrowbackThursday: Getting Back to Basics in the “Digital Age”

“The history of communication is mankind’s search for ways to improve upon shouting.”

(via http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/)

The smoke signal is one of the world’s oldest forms of communication and yet, in March of 2013, it was the vehicle through which major world news was delivered – a new pope was appointed. Yes, modern communication forms immediately spread the news but the fact remains… A piece of international news in this day and age broke via smoke signal

You might be thinking, “So what? Either way, the news was shared.” That, my friend, is exactly the point. The news was shared.

Sharing news, or storytelling, is not new. Digital communication and the idea of integrated marketing is not a revolutionary idea. It is merely the evolution of tried and true communication methods that all serve to spread a message, educate, inform, etc. For instance:

Then: Hieroglyphs, Now: Facebook… Both are messages written on a wall.

Then: Pigeon Post, Now: Twitter… Both are quick, long-distance communication.

I kid. I know I’m being facetious. However, as Mike McDougall said in a recent PRNews article, “A growing segment of our industry is losing touch with basic, effective principles that have driven news generation, program positioning and human interaction for decades. Too many pros are becoming transfixed by digital platforms and punditry without understanding what’s at the heart of how we operate.”

It’s important to get back to basics when creating and implementing integrated marketing strategies and remember that our business isn’t about clicks, likes or specific hits, it’s storytelling and connecting.

Because keep in mind… The Pope may have Twitter now but he also finds time to greet and speak to followers in person.

By Katie Foley. Director of Client Relations

As Director of PR and Client Relations, Katie Foley is currently responsible for managing lotus823’s integrated marketing initiatives for the agency’s tech and lifestyle clients.

Katie specializes in developing and executing strategic marketing and PR programs as well as interactive social media campaigns. She has an excellent track record for landing significant placements in print and broadcast media, including the Wall Street Journal, New York Times, the TODAY Show, TWICE, Wired, and Popular Science as well securing award-winning campaign results for clients, resulting in the following honors: PRSA NJ Pyramid Awards, PR News Agency Elite Awards, PR Daily’s Awards for Best Product Launch, and PR Daily’s Social Media Awards.

Katie has extensive experience organizing, executing, and providing onsite support at major tradeshow and national media events, including CES, InfoComm, Digital Signage Expo, the iconic Pillsbury Bake-Off Contest, and Humana’s Freewheelin’ program, a bike-sharing initiative launched at the 2008 Democratic and Republican National Conventions.

Prior to joining lotus823, Katie served as an Account Executive at Coyne Public Relations where she developed and executed PR, social media, and word-of-mouth marketing campaigns for top consumer brands in the food and beverage industry, including General Mills, Hershey, and Lawry's, leading healthcare companies like Humana Inc. and Siemens Medical Solutions, and regional organizations such as Atlantic Health Hospital System and the NJ Community Food Bank.

Katie owns a short-armed corgi named T-Rex who is a frequent intern at the lotus823 office.

Read other posts by Katie Foley


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We are lotus823

We are lotus823

lotus823 is an integrated marketing communications agency that combines creative genius, smart thinking and analytical acumen to increase brand visibility both online and offline.

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