International Home + Housewares Show (IH+HS) Marketing
Innovation Under One Roof
Our seasoned culinary, home and lifestyle team can provide your brand with a powerful blend of strategic PR and digital marketing services to maximize your experience at the Chicago IH+HS, an annual event sponsored by the International Home Association (IHA). Having attended IH+HS for 25+ years, we know the on-site and digital strategy your company needs to stand out in a crowded exhibitor space. From growing brand awareness through traditional and social media coverage to increasing traffic and sales through influencer and Amazon marketing, we can help you every step of the way.
Put The Spotlight On Your Brand
We draw from a dedicated mix of content creation and other resources to increase brand exposure and engagement, web traffic and other KPIs that are essential for our clients’ success.
Compelling Content that Inspires Engagement
Our background as journalists and brand specialists has contributed to our strong expertise in integrated marketing, with content creation as a key driver. We develop content that’s easily consumable by all relevant parties, from the press to consumers. By creating quality content, we can help your company increase organic interaction with consumers and secure traditional media placements, as well as targeted influencer sponsorships that drive measurable results.
Connections to Core Home Constituencies
Our close relationships with leading media influencers, coupled with our intimate knowledge of the culinary and home business, give clients direct access to high-profile market experts and exclusive opportunities that help drive brand growth. Our strategic digital marketing approach focuses on directing consumers to your website or Amazon, keeping them engaged through interactive content, and driving sales.
Total Home Expertise
Our diverse housewares experience is an inherent part of the company’s DNA. From tabletop and beverage accessories to cleaning & organization and home environment, our areas of specialization cut across multiple segments.
We use key performance indicators (KPIs), including brand sentiment, impressions, social media engagement, website traffic, and sales to measure the results of our efforts. Using our years of expertise in PR and digital marketing, combined with powerful measurement tools, we provide return on investment (ROI) estimates backed by relevant data. The end result: highly-informative data and actionable recommendations to make the most of IH+HS and beyond.
“There's no one in the industry that's better at establishing relationships and trust with the media than Rachel Litner. As a result, her agency is the first one I turn to when I need help, whether it's related to one of her clients or with a housewares-industry issue. Ultimately, it's a win-win situation for clients.”
Kitchenware Expert, Consultant & Writer for kitchn.com and Reviewed.com