At lotus823, we are the needle and thread to creating a seamless experience for client and customer. As a fully integrated marketing agency, making sure that there is uniform information across all media is extremely important.
Social media platforms are ever changing, syncing with some (and not others) and competing with one another. It’s important to pick the ones that best suits your needs, your client’s needs and most importantly, the audience; they are the ones who will be watching. With the birth of video-sharing applications be ready to test the waters before jumping in headfirst.
What’s the Story You’re Trying to Tell?
Many might think that all these applications serve the same purpose when it comes to communicating with the public. Lets break each one down and see how they can be used differently.
Vine:
Just like Twitter, on Vine you only have so much time to say, or in this case show, what you need to. This is probably why their integration worked so well. Vine gives users the ability to produce six-second, 
looping videos.
It could be hard to fit your advertisement or story into a six-second slot, but if done correctly it can grab the attention of many.
Vine videos easily sync to Twitter to be shared with all of the user’s followers. In turn you have the ability of being retweeted or forwarded to another tweeter, which gives even more exposure. That was PlayStations idea when they were promoting their new game “MLB 13: The Show”. They created “in-game footage and unique game audio from the video game to give each Vine a special edge,” (media logic).
Instagram:
Luckily for Instagram, they had an advantage over Vine in terms of a loyal following, they hit their 100 millionth user four months ago. They also tried to get over on Vine by extending their video-sharing length to fifteen seconds. They believed that
“Some moments need more than a static image to come to life,” (instagram).
Though there is no capability for embedding Instagram videos on Twitter, they are easily shared across many social media platforms like “Facebook, Tumblr, Flickr, emails and foursquare [which helps] increase its exposure,” (Edelman Digital).
YouTube & Vimeo:
When it comes to YouTube and Vimeo, there is no time limit in what you can share with your customer. People use YouTube as a way to share podcasts, music videos, experiments and campaigns.
Sesame Street, who is pretty on top of their social media game, created an interactive science project for kids on YouTube. Check out the experiment that Cookie Monster and his friend Emma have for you, here.
Vimeo has been noted for, but not limited to, it’s celebrity and indie filmmaker’s presence. Just like YouTube it can be used for interactive advertisements. Old Spice is one company who has had a major success with Vimeo interactive campaigns. Remember “Muscle Music”? Whether you create a personal Vimeo account, or link it right to your Facebook, Vimeo is easy to use and explore.
So, which one is the best? All of them! Just remember – before you choose one take a step back and think about how it fits into your video marketing strategy. Once you have your goal in mind the rest will come naturally for you.
Which video-sharing application was best suited for your campaign? Let us know!
